Privacy Policy

1. Who we are

This website is run by Apex Fire & Risk Consultancy (“Apex”, “we”, “us”), The Maybird Centre, Birmingham Road, Stratford-upon-Avon CV37 0HZ. You can contact us at enquiries@apexfrc.co.uk or on 0771 547 5781. We are the controller of the personal information described in this policy.

2. What information we collect

We collect the information you give us when you:

• complete the enquiry form on this website: your name, work email address, telephone number, the organisation you work for and the postcode of your building (both optional), the service you are interested in and any message you write;
• contact us by telephone or email: the details you choose to share with us;
• ask us for a quote or use our services: the information we need to scope, quote for and carry out the work.

Our web hosting provider also keeps standard technical records, such as IP addresses and browser details, for security and to keep the website running.

Please do not send building plans, security details or other sensitive information through the website form. We will tell you how to share anything we need for your assessment.

3. How we use your information and why

• To reply to your enquiry and prepare a quote. This is necessary to take steps at your request before entering into a contract, and it is in our legitimate interests to respond to people who contact us.
• To provide our services and manage our relationship with you. This is necessary to perform our contract with you.
• To keep business, accounting and legal records. We do this to meet our legal obligations and for our legitimate interests in running the business.
• To keep this website secure and working properly. This is in our legitimate interests.

We do not use your information for automated decision making, and we do not sell it or pass it to others for their own marketing.

4. Who we share it with

We share personal information only where we need to. This includes the companies that provide our website hosting, email and similar services and who act on our instructions, our professional advisers, and public authorities where we are legally required to. If a provider processes information outside the UK, we expect appropriate safeguards to be in place.

5. How long we keep it

We keep enquiry details for as long as we need them to deal with your enquiry and any work that follows. After that we keep them only for as long as is reasonably necessary for business, accounting and legal reasons, and then we delete them or make them anonymous.

6. Cookies and similar technologies

At the time of writing, this website uses only the cookies and browser storage it needs to work. It does not use analytics, advertising or tracking cookies. If we add any in future, we will update this policy and ask for your consent where the law requires it.

7. Keeping your information safe

We take reasonable steps to protect the personal information we hold. No method of sending information over the internet is completely secure, so please take care over what you send us.

8. Your rights

Under UK data protection law you have the right to ask us for a copy of the personal information we hold about you, to have inaccurate information corrected, to have information deleted or its use restricted in some circumstances, to object to us using it where we rely on our legitimate interests, and to receive information you have given us in a portable format. Where we rely on your consent, you can withdraw it at any time.

To exercise your rights, contact us using the details above. We respond within the timescales required by UK data protection law.

9. Complaints

If you have concerns about how we handle your personal information, you can contact us using the details above. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.

10. Links to other websites

This website may link to other websites. We are not responsible for their content or how they handle personal information, so please read their privacy policies.

11. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last changed shown below.

Last updated: 23 October 2026